3 Simple SEO Tactics to Improve Your Rankings

SEO is difficult, but attainable. According to some online marketing evangelists and technical experts, if marketers optimise their websites in a proper way, they can achieve their goals in a seamless manner.

They often suggest essential tactics, such as:

Designing SEO-friendly and relevant website

Website friendliness is one of the most important aspects when it comes to achieving good rankings. Marketers need to understand that they must create a website that can be easily indexed and crawled by search engines.

Here are a few tips to make a website SEO-friendly:

• Keep your site’s content in HTML text format.
• Focus on the labelling of images.
• Strengthen your site’s internal linking structure. (According to Moz, internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in main navigation.)
• Never hide your website’s navigation.
• Focus on keyword targeting.
• Carefully use robots.txt. (According to Moz, robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.)
• Understand how search engines index and follow links.

XML Sitemaps 

It is a well-known fact that almost all search engines support and understand the protocol of XML sitemaps. As a marketer, you should use it to provide a list of URLs to search engines so that they can crawl and index them efficiently.

Tips:

• Keep your XML sitemap updated.
• Remove duplicate URLs from the sitemap.
• Use an XML sitemap to increase the value of a website.
• Create an XML sitemap in a suitable format.
• Use a high-quality XML sitemap generator.
• Create mobile, image and video sitemaps separately.
• Don’t forget to upload XML sitemap to the root directory.
• Submit XML sitemap to webmaster tool.

Information architecture 

Most marketers do not understand the importance of information architecture, which is a big mistake. In practical terms, it is a logical flow of information. If you want to make your website SEO and user friendly, carefully design your site’s architecture.

Tips:

• Keep the flow of information logical to improve user’s browsing experience.
• Use 301 redirection wherever possible.
• Understand ins and outs of HTTP server codes.
• Use static and keyword-targeted URLs.
• Follow a standard site’s architecture protocol.
• Create a visual hierarchy.
• Structure your site’s category logically.
• Address the issue of pagination.
• Solve technical issues that prevent URL crawling.
• Follow W3C guidelines.
• Remove problematic elements from your website.

So, follow the above mentioned SEO tactics to achieve your objectives.